New Southwest Commercial Makes a Subtle, Valid Point

I don't find the following commercial (via Nuts About Southwest) all that funny. At all. In fact, it's kind of lame. But, it does make a valid (and very awesome) point: Southwest Airlines doesn't charge consumers for checking baggage, one of my biggest beefs with any member of the airline industry. So, yeah, that alone makes it worth posting/discussing/applauding, regardless of the humor present.