Thursday, January 22, 2009

SeaWorld: Now With Zero Appeal

SeaWorld offers up a few things to consumers/customers. Whales. Sharks. Waters. You know, ocean stuff.

But heretofore, their best offering has been free beer. Yes, that's correct. You could drink free beer at SeaWorld. "Could" being the operative word.

[Anheuser-Busch] has stopped giving free samples in hospitality centres at its SeaWorld theme parks in Orlando, San Antonio and San Diego and its Busch Gardens parks in Tampa and Williamsburg, Va.

Anheuser-Busch Adventure Parks spokesman Fred Jacobs says the free samples had a narrow appeal among park customers.
And by "narrow appeal" what Fred means to say is "okay, we were getting economically hosed on this one". I mean, maybe there weren't many dads fed up with answering questions (with "facts", natch) about aquatic life and getting mildly drenched all day that didn't want free beer at any point throughout the day. But I'm having trouble buying that.

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