Sears Tower No More: Willis Tower Is the New Name of Chicago's Biggest Building

The Sears Tower will, in all likelihood, become the Willis Tower. That's based on a press release that Willis Group Holdings, a London-based international insurance broker and the newest owner of the building, released today.

"We are proud to add the Willis name to the tower," said John Huston, executive vice president of American Landmark Properties, Ltd., part of the real estate investment group that owns the building.

"Having our name associated with Chicago's most iconic structure underscores our commitment to this great city, and recognizes Chicago's importance as a major financial hub and international business center," said Joseph J. Plumeri, chairman and chief executive officer of Willis Group. 

No one from Willis would actually confirm that the name of Sears Tower will change immediately, however; the most likely action seems to be that Willis will test the possibility of changing the name and gauge the reaction of Chicago residents. If it's overwhelmingly negative, it's possible that "Sears Tower" will remain. 

But if Chicagoans, like the rest of America, are completely fed up with the "customer service," the "great values," and everything else suprmely awesome that relates to the Sears company, than there's a decent chance that they'll embrace the new name.