Virgin Atlantic Launches PitchTV

Sir Richard Branson's airline, Virgin Atlantic, recently announced its new spin on in-flight entertainment.

Called PitchTV, the new in-flight programming will feature video pitches from various entrepreneurs.

As of now only five ads have been selected, but other would-be Bransons can upload their videos online and those that receive the most votes will be added to the circulation aboard Virgin Atlantic flights.

Reactions to the move have been mixed, with some speculating on the wisdom of giving entrepreneurial-master Richard Branson access to budding ideas and business plans. Personally, I just can't wait for the next red-eye to Heathrow when I'm treated to 6 hours of Oxiclean, Dual-Action Cleanse and the Magic Bullet.