Monday, February 23, 2009

Breaking: U.S. Airways Announces Return to Free Drinks for All Flights

Ramsey Qubein is Travelin' Light's on-the-road correspondent.

US Airways management is reversing its decision to sell drinks in the Economy cabin bringing free soda, coffee, tea, and, yes, even water back to the traveling public. Since the idea was announced in 2008, passengers and flight attendants have dealt with grumblings that the charges were a step too far on the "fee front".

Management claims that Coach passengers were not booking away from the carrier due to the charge and that there was no significant dip in passenger satisfaction (their justification for keeping the charge, one they had hoped other airlines would match).

Anecdotal evidence suggests that customers were indeed booking away and dissatisfied with the nickel-and-diming approach. Thankfully, the Tempe, Ariz.-based airline will adjust the program to free non-alcoholic drinks in the main cabin. Alcoholic drinks and certain specialty items will remain for sale as on other airlines.

The sale of drinks produced cleaner cabins as there was less trash from drink cans on board and subsequently less use of the restrooms. But, as the only airline in the United States to charge for a cup of water, this change is a step back in the right direction for US Airways passengers. Now, if only the ridiculous $50 surcharge to book so-called "free" award travel would be erased!

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