Wednesday, November 19, 2008

U.K.'s Ryanair Has an, Um, Interesting Way to Raise Money for Charity Using Its Female Employees

A calendar of attractive ladies -- one for each month, natch -- has long been a staple of many different publications, organizations and athletic teams. It's something that's kind of dismissed in our culture as a standard practice that somehow doesn't cross over to the realm of sexism.

However, you would almost never ask female employees of a service industry business (unless you count Hooters) to take their clothes off and pose for a glossed up monthly google-fest. Fortunately for customers of Ryanair (and charity!), the normal cultural norms don't apply in the U.K.

[...]the low-cost carrier that’s the U.K.’s answer to our JetBlue, who have followed up their successful 2008 calendar showing their better looking employees with a 2009 version. For ten bucks, you get to ogle women from across the European continent monthly while helping out the kids.
At least someone is thinking of the children. Thanks, Ryanair! No, seriously though, I suppose this is okay -- presuming, of course, that the women have all been given the choice of whether to pose or not and that the majority of proceeds really are going to charity then I think I'm cool with it.

We're a touch too family friendly to be bringing you any photos other than the screenshot you see above, but if you want to pre-order the calendar, you can do so here ... and Machochip has photos and videos. Should you, you know, really be into charity. Or sociological discussion on how airlines plan to battle the economy.

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