Tuesday, November 25, 2008

The Way You Wear Your Hat... And Eat Your Pasta

We all know that in the history of people you can call "The Greatest," Frank Sinatra is second to none. Except maybe Muhammad Ali, but he had the advantage of actually calling himself "the greatest." Frank Sinatra helped create a style that characterized a generation. His equally cavalier and classy attitude blended the rebeliousness of James Dean with the debonair of Cary Grant. And my god could he sing.

To pay homage to this American icon, or perhaps to pilfer his name for all it's worth, the headlining restaurant in Steve Wynn's new Encore hotel will be named, "Sinatra." The hotel and accompanying restaurants are slated to open 22 December 2008.
In a recent interview, Wynn revealed the Sinatra family has loaned him their father's lone Academy Award, for best actor in a supporting role in 1953's "From Here to Eternity," and his Grammy Awards.

The priceless memorabilia will be prominently featured in the Italian restaurant which will be named Sinatra. The family has so fiercely guarded the name that Wynn, a family friend, is the only person who was granted permission to use it. Among Wynn's biggest coups was wooing Sinatra to the revitalized Golden Nugget as an exclusive headliner in the 1980s.
Now some may call me cynical. Wynn, after all, was close to the Sinatra family and this may be what they want. All I'm saying is, if they're going to use Blue Eyes' near-holy name to boost a restaurant, it better be the best damn Italian restaurant in Nevada. It better be filled with beautiful, well-dressed people. And it better have a wine list longer than Moby Dick. After all, Frank himself once said, "I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day."

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