Air New Zealand's 'Bare Essentials' Campaign Is Just Awkward

Everyone wants to be viral these days. So you can imagine a bunch of Air New Zealand PR folks sitting around a conference room, tapping their pencils, pounding Bud Light Foster's and thinking, "How can we go viral?" Naturally, the answer is the "Bare Essentials" campaign, which involves the basic tenants of air safety ... only it's made HILARIOUS by the fact that these attendants have their uniforms painted on. One problem: this is only sexy when it happens in the SI Swimsuit issue. The idea of having my knee jacked by the drink cart, wincing and then looking as an attendant walks past me only this time there's NO uniform involved, well, color me shuddered.